Your company’s signage is crucial to its success. Signage for your company can take many forms, including but not limited to wall and window decals, sidewalk and floor decals, and more. Good signage does a few things: it gets people to know about your business, helps you talk to current and potential customers, and, in the end, boosts sales. Design and print services Birmingham typically work by first discussing the client’s needs and preferences, then creating a design concept that meets their requirements. Once the design is finalized, it is printed using high-quality equipment and materials to ensure a professional finish.
Whether you’re using signs for informational or branding purposes, remember that customers recall more than just your logo; they remember their entire interaction with your company, from first introduction to final payment. An easy-to-read sign containing your company’s logo and conveying the right message to customers is vital to any successful organization.
1. Helps make its message heard
Cognitive overload occurs when consumers are exposed to overwhelming information, such as that found on signs with too much text and images. It’s a problem because the “overload” of data is too much for your clients’ working memory to handle. Customers have a finite working memory; overwhelming them with too much information at once can hurt their perception of your company and their ability to make good decisions about your products or services. It is important to provide clear communication through signage to improve the likelihood that the end user will make a purchase.
Signs indicating where to go and what precautions must be taken are two frequent examples of this form of visual communication.
The purpose of directional signage is to direct customers to a particular location, such as a restroom, parking lot, customer service desk, cash register, information desk, main office, or individual offices in a multi-tenant structure.
Standard safety signs are meant to warn of dangers, show where safety equipment (like fire extinguishers, first aid kits, and AEDs) are kept, show where exits and doors are, and, in the past few months, give COVID-related safety tips like how to stay away from people with COVID symptoms and how to “stop the spread.”
Related: Learn more about the role of effective signs during COVID by clicking here.
2. Expresses the nature and identity of the brand
A doctor’s office that uses a whimsical font like papyrus risks looking more like a card store from the street than a medical facility. Your identity decisions are crucial, and maintaining cohesion in your physical location is even more so.
According to a FedEx survey from 2012, 76% of customers will approach an unfamiliar store based on the quality of its signage, while 52% say they will be less likely to shop there if its signage is poorly done. (cognitive overload can come into play here). In what ways should companies react? Brand consistency is just as, if not more, crucial than having eye-catching signage. Your interior signs are an additional branding tool, increasing the likelihood of a purchase and establishing your company as an industry expert.
So, how do you make sure your advertising accurately represents your company? It’s crucial to collaborate with a designer and stick to your band’s standards. Think about the colors and logos of well-known companies like Coke, Apple, Home Depot, etc., and use those as inspiration when designing your logo and choosing the font size and color scheme for your signage. More contrast between colors is generally better.
3. Boosts brand recognition
Because your brand’s personality and identity are important, your signage must make a good first impression on anyone who views it. The more times a person sees your logo, the more memorable it will become, so make sure all of your interior signage, whether for branding or safety, is correctly branded.
Think about how you can make your brand stand out from the competition at each stage of the customer’s journey by consistently using graphics, fonts, and colors throughout your signage. This will enable you to push your customers closer to a sale without being pushy. Remember, with excellent signage, the tiniest tweaks can make all the difference.
4. Reach the Right Audience
A sign’s effectiveness depends on its ability to appeal to the target audience in terms of both design and content. While businesses attempt to break through the noise, once a customer is in your place of business, the only “noise” to break through is your own. You have the right customer at the right moment, but do you have the right message? Signage with clear language can make a world of difference. (see our tip on clear communication above if you need a refresher).
Unlike other forms of advertising, such as TV commercials interrupting your favorite show, signage benefits the consumer. When executed properly, it gives the client what they want and puts them, with your guidance, in charge of their own experience. For this reason, signage has the power to and is often effective at converting visitors into buyers. Unlike other types of advertising, it isn’t intrusive and almost always reaches the intended demographic.
5. A technique that Reduces Expenditures
Compared to pay-per-impression (PPI) advertising models, in which you pay each time your ad is shown across various platforms like email, social media, and traditional media like TV, radio, newspapers, etc., signage can be surprisingly economical. But signs are a great long-term investment that only needs a single payment up front and can pay for themselves many times over. Partner with the above reasons, and you have a surefire strategy that will lead you to better customer experiences and reduced acquisition costs.
A sign shop birmingham can provide a variety of services to businesses, including designing and producing indoor and outdoor signs, banners, vehicle graphics, window decals, and custom displays. They can also offer installation, maintenance, and repair services to ensure that the signage continues to look great and function properly.